Going global
Crunchy Mama Box changes business models
She announced the change to board members of Shop Farragut/Farragut Business Alliance during its meeting in Farragut Community Center Wednesday, Dec. 10.
In a subsequent interview, Malhotra, a member of the Shop Farragut board, said, “We are moving away from
being a traditional e-commerce retailer — selling physical products from various brands — to focusing on the most successful side of our business, our Global Wellness Media and Certification Platform.
She originally launched Crunchy Mama Box as a marketplace to find health-related businesses.
“We aren’t eliminating the marketplace model entirely,” said Malhotra, founder of the CMB certification program and Crunchy Mama Box. “Instead, we are licensing it internationally, starting with a major partnership in Brazil.
“This allows our U.S. team to focus on what we do best: vetting brands and creating educational content,” she said. “Our CMB Certification (Clean, Mindful, Balanced) is now available to businesses in all sectors, ensuring they meet the highest standards of sustainability and ethics.”
She said this affects the Farragut community in three ways:
• Global spotlight on the Town: “With over 10,000 global subscribers on YouTube and
a worldwide podcast audience, I am using my platform to showcase Farragut and the Smoky Mountains as a premier destination for healthy living,” Malhotra said. “I am acting as a global ambassador for our local ‘green living’ lifestyle.”
• Economic innovation: “By joining Just Homes Group as the region’s first wellness
realtor, I am bringing a $575 billion global trend directly to Farragut,” she said. “My goal, as a resident, is to
attract national and international investors and residents
to our area, supporting property values and sustainable
development.
“I want to ensure Farragut is at the forefront of lifestyle innovation and global wellness trends,” Malhotra added.
• Supporting local ethical businesses: “Our new model makes it easier for local businesses — from salons and spas to builders and interior designers — to get certified as ‘gold standard’ wellness providers, giving them a competitive edge and global visibility.
“In short, we are taking a brand born right here in Farragut in 2019 and turning it into a global authority that brings international attention back to our community,” she said.
