Boosting non-profits public relations
Ripley PR, an award-winning public relations agency in Maryville, will host AMPLIFY GOOD, a free, interactive workshop designed to help East Tennessee nonprofit organizations strengthen their brand, increase visibility and advance their mission, according to Casey Beaman, media relations specialist with Ripley PR.
The event will take place Tuesday, March 3, from 8:30 to 11:00 a.m. at the Blount County Public Library, 509 N. Cusick St. in Maryville.
“Many nonprofits are doing incredible work but don’t always have the time or training to share their story in a way that reaches the right audiences,” said Heather Ripley, Ripley PR founder/CEO. “AMPLIFY GOOD is our way of giving back to the East Tennessee community, sharing what we’ve learned so organizations can strengthen their messaging, build credibility and turn visibility into stronger donor support for their mission.”
“The workshop is open to area nonprofit organizations in East Tennessee that want to increase awareness and strengthen fundraising through strategic public relations,” he said.” Space is limited to 100 nonprofits, and advanced registration is required. Nonprofits interested in attending must apply by Friday, Feb. 20, as applications will be reviewed and accepted organizations will be notified in advance.”
“AMPLIFY GOOD will feature hands-on training led by Heather Ripley, founder and CEO of Ripley PR, along with senior members of the Ripley PR team,” Beaman said. “Attendees will gain direct access to award-winning PR expertise and learn practical strategies they can immediately apply to improve visibility and donor engagement.
“Backed by global recognition and industry awards, Ripley PR delivers proven media relations expertise to nonprofits and purpose-driven organizations,” he added.
Workshop topics include PR strategy planning tied to fundraising goals, media interview preparation for nonprofit leaders, messaging frameworks for mission-driven storytelling and visibility in AI-driven search platforms.
“Ripley PR has worked with dozens of nonprofit organizations and global foundations, helping them raise awareness, build credibility and support long-term fundraising initiatives,” Beaman said.
The session will be interactive, allowing participants to ask questions, share challenges and receive real-time feedback.
Beaman said attendees will gain clear next steps to improve nonprofit visibility, stronger messaging to support donor trust and fundraising, practical guidance they can apply immediately and feedback and insight from Ripley PR senior members.
Eligible organizations must be Knoxville-area 501(c)(3) nonprofits, operating for at least three years, with an annual budget between $250,000 and $3 million and able to attend in person. Due to limited space, applications will be reviewed and accepted organizations will be notified in advance.
As an added benefit, Beaman said the first 20 approved registrants will receive a complimentary 10-minute communications audit with a Ripley PR senior member, conducted immediately after the workshop.
“When nonprofits understand how to communicate their impact effectively, it doesn’t just lead to more visibility, it leads to stronger fundraising and greater sustainability,” Ripley said.
To learn more or to apply for AMPLIFY GOOD, visit: https://www.ripleypr.com/blog/nonprofit-workshop/
Ripley PR is an elite, global B2B public relations agency specializing in home service and building trades, manufacturing and franchising. The agency has been recognized
by Newsweek as one of the Top PR Agencies of 2024 and by the Merit Awards as Best Communications/PR Agency of 2025.
Offering a full range of strategic communication services, including award recognition, crisis management and media relations, Beaman said Ripley PR uses a blend of strategic business acumen and creative public relations branding to tell compelling stories and deliver measurable results. In addition to its core B2B expertise, Ripley PR operates two specialized divisions: Adventure PR, dedicated to outdoor, RV and adventure-focused travel brands, and Orange Orchard, which serves clients committed to animal advocacy and environmental causes.
Ripley PR also is a member of The Worldcom Public Relations Group, a partnership of independently owned PR agencies whose members provide clients with on-demand access to in-depth communications experts.
For more information, visit www.ripleypr.com or call 865-977-1973.
